Generali among winners of 29th Slovenian advertising Festival

Generali received a silver award in the “Film” category at the 29th Slovenian Advertising Festival for TV Ad in “Believe in your way” campaign. The campaign was created to announce the merger of Generali and Adriatic Slovenica at the beginning of 2020.

Svjetlana Almaš, Head of the Marketing and Public Relations Department and Aljoša Bagola, Creative Director

On September 10 took place the final evening Ceremony of the Slovenian Advertising Festival at which awards to the most creative advertising works in Slovenia were presented. The expert jury of 9 members awarded Generali's video “Believe in Your Way” silver.

The campaign, which was created in cooperation of the Marketing and Public Relations Department of Generali Slovenia and the Pristop agency, attracted attention and many positive responses already during the launch. We are proud that its quality has now been recognized also by creative professionals.

On this occasion, Svjetlana Almaš, Head of the Marketing and Public Relations Department, who was in charge of marketing communications during the merger, said: “I am sincerely happy for the award because it is the recognition of truly exceptional project in which an excellent team of colleagues participated. Each of us who participated in the project believed in our work and trusted in our new common way”.