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    Generali-Barcolana book roadshow starts in Vienna to promote sustainability and gender equality

    To increase the awareness of the Barcolana regatta, Generali, which has supported the world most famous sailing competition for more than 40 years, presents the English version of the book 'Barcolana - Un mare di racconti' (Barcolana - A sea of stories). The publication created in Italian to mark the regatta’s 50th anniversary has been updated for the English version with new contents to celebrate not only its history, but also the project that made it internationally famous. The roadshow starts in Vienna and continue to Munich and Ljubljana.


    Credit of the picture: Giuliano Koren

    The premiere unveiling ceremony of the book was held at the Italian Embassy in Vienna. Among the participants, Gregor Pilgram, Chairman of the Board of Directors and Chief Executive Officer of Generali Versicherung. “The Barcolana sailing regatta is a unique opportunity to convey a powerful message through the passion for sport and the sea on the themes of environment, inclusion, and gender equality, which have been at the heart of the initiatives promoted by the Group in the framework of this event, risen on an international level” – said during the press conference Gregor Pilgram, CEO of Generali Versicherung. “It is precisely Generali’s ambition to be a Lifetime Partner for its people and for the community in which it operates that underpins its commitment for the wellbeing and safety of all. An ambitious commitment, but possible to achieve thanks to the promotion of solidarity and integration through sport and respect for the environment” – concluded Pilgram.

    Generali is the presenting partner of the Barcolana sailing regatta and its 53rd edition is taking place on 10th October in the Gulf of Trieste. Generali shares the regatta’s commitment towards society, promoting a culture of sport, environmental sustainability, and Diversity & Inclusion, captured in this edition’s motto: “New Routes.” Generali supports sporting activities and events that encourage a healthy lifestyle, with the aim of improving the well-being of people.

    This activity also provides the opportunity to discuss gender equality, addressing the topic of marine occupations that have been traditionally deemed more appropriate for men. To address this, Generali is launching the ‘Trofeo Generali – Women in Sailing’ for the first mixed team to be guided with a woman at the helm. She will be awarded with a customized coaching and leadership programme delivered by the Generali’s Group Academy.
    In the past few years, the themes of environment, integration, and Diversity & Inclusion have been at the centre of the initiatives promoted by Generali on the occasion of Barcolana. This is exemplified by Isabelle Joscke, an internationally-renowned sailor and athlete engaged in social work with the “Horizon Mixité” association, and the “Generali Sea Talk”, conversations with famous sailors Dee Caffari and Vicky Song.

    In 2021, Generali is celebrating 190 years since its foundation, and is one of the few companies that can boast such a long history. By virtue of its know-how and international presence, the Group can anticipate new trends, both as an insurer and as a social innovator.
    To mark the celebration in Trieste, the historical headquarters of the Company, there will be the contribution from both the Historical Archive, recently moved to the renovated Palazzo Berlam, overlooking the waterfront, and the Group Academy, whose strategy focuses on, among other things, diversity in terms of gender, generations, culture, and inclusion.