Generali Hungary communication campaign awarded
13 October 2021
Generali Hungary was awarded with a silver rating in the most prestigious competition in the HR communication profession, the HRKOMM Award!
The competition was organized by Hrpwr.hu, Business & Psychology, in cooperation with Kreatív magazine for the fifth time. Various campaigns and communication activities related to employer activities in Hungary participated to the competition.
“The Generali brand must represent simplicity, innovation, empathy and care. The promise and message of the brand is embodied by our employees and agents, so, last year, in parallel with our marketing RED CARES ABOUT YOU campaign, we involved them in internal communication activities with a new tone. We are proud to have been able to return home from the awarding ceremony with a SILVER rating!” – said Ildikó Földi-Tamás, Generali Hungary Head of Communication and Event Management.