Generali SpA


    Join the live streaming of the 2nd edition of SME EnterPRIZE

    SME EnterPRIZE is the initiative launched by Generali in 2021 on the occasion of the Group’s 190th anniversary to promote a culture of sustainability among European SMEs.

    The project was created with the intention to:

    • support SMEs in their sustainable transition, consistent with the European ambition to develop a more "green" and inclusive economy
    • stimulate public debate on the importance of sustainability for SMEs, promoting further research on the subject
    • highlight significant examples of responsible business, recognising entrepreneurs that can become an inspirational model for others to follow.

    SMEs collectively represent more than half of Europe’s GDP and 99% of companies in the EU, they are the foundation of the European economy and are essential drivers of sustainable transition. In order for them to lead this transition, it is necessary not only for these companies to be aware of the risks that society faces if action is not taken quickly, but also to identify the key paths that will allow them to progress in this direction quickly and effectively.

    During the first edition in Brussels, the White Paper "Fostering Sustainability among Small and Medium-sized Enterprises" was presented - promoted by Generali and edited by SDA Bocconi, School of Management Sustainability Lab, which represents a guide to the sustainable transition of SMEs.

    On October 26th the second edition will take place in Brussels. Generali has already anticipated the key findings from a survey of over 1,000 small and medium sized businesses from across Europe, which shows that there’s a strong business case for good environmental and social practices.

    We will present the second edition of the White Paper - developed by SDA Bocconi School of Management and promoted by Generali - and 9 Sustainability Heroes from Austria, Croatia, Czech Republic, France, Germany, Hungary, Italy, Portugal and Spain.

    Leading representatives of the European arena will take part in the event, including the European Commissioner for Economy Paolo Gentiloni, together with the Chairman of Assicurazioni Generali Andrea Sironi and the Group CEO Philippe Donnet, as well as other prominent representatives of European institutions.


    Mark your calendars for the event and join the live streaming on!