One Million Reason to Help

To commemorate 1 million customer milestone and the market leader position, Generali Biztosító decided to help local communities urging all citizens to donate 1% of their personal income tax to International Red Cross, National Ambulance Service and Melletted a Helyem, an association for premature baby care.

Until the 20^th of May, Generali Biztosító will offer free of charge its online advertising space and social media channels encouraging its employees and its million customers to pay 1% of their taxes to the three organizations above mentioned.

“As a responsible insurer, we believe that our impact goes beyond our services and the protection for our customers. Thus, we also pay special attention to the communities around us. In the current epidemiological situation, we provide support for protection, prevention and mitigation of economic damage already last year, and this year our group will launch a € 3.5 billion investment plan under the Fenice 190 initiative to revitalize European economies affected by Covid-19” said Ildikó Földi-Tamás, Head of Communications at Generali Biztosító.

Each year in Hungary people can donate 1% of their personal income tax to organizations they want to support. This is a considerable income source to foundations that highly depend on donations. Unfortunately, many taxpayers simply forget to donate their 1% so it is wasted.

In the Coronavirus crisis, the importance of tax offerings has increased, as the epidemic has spared neither NGOs nor churches. According to the National Tax and Customs Administration, there is an improving trend, as last year 5% more people - about 2.2 million - had donated one percent of their taxes than in 2019. At the same time, individuals could have donated on a total of HUF 40.7 billion last year, but in the end only HUF 18.6 billion was distributed to various organizations. It is important to note that while since 2018, nearly four hundred thousand more have had 1 percent of their taxes offered to churches, the rate has been reversed for NGOs.