The Generali brand in Slovenia receives the Superbrands title
14 September 2022
Generali has been ranked among the 1% of brands on the Slovenian market that both consumers and expert committee recognize as Superbrands.
The competition in which brands are awarded the title Superbrands has been held in Slovenia since 1996. The recipients of the title are yearly chosen in a two steps competition.
The first step is market research among Slovenian consumers, who name the three brands they trust and identify the most.
In the second step, the expert committee, consisting of marketing, communication, public relations, media experts, and representatives from professional organizations, give their votes.
"Every day, we endeavour to prove to our customers with our insurance products and services that we understand their needs and that their satisfaction is vital to us. So when consumers and an expert jury place us among outstanding brands for the fourth time, we know we are doing the right thing." said Svjetlana Almaš, Director of marketing and public relations for Generali Slovenia.
Svjetlana Almaš receiving the Superbrands award from Boško Praštal.