Our Group was founded in Trieste in 1831 as Assicurazioni Generali Austro-Italiche. It has grown into one of Europe's leading insurers and has retained the international spirit for which it has always been so well known.
Learn more about the history of the Generali Group.
The first agencies were opened in Central and Eastern Europe in 1832, just a few weeks after Assicurazioni Generali Austro-Italiche was founded. Prague, Budapest and Ljubljana came first, and Bucharest and Zagreb followed soon after.
The Group’s insurance companies in Central and Eastern Europe were nationalized after World War II, but Generali returned to the region at the very first opportunity, in 1989, when it set up a joint venture in Hungary. It thus became the first Western European insurance company to resume operations in Central and Eastern Europe. Generali began operations in Romania and the Czech Republic in 1993, in Slovenia in 1996, in Slovakia in 1997, in Poland in 1999, in Croatia in 2002 and in Serbia & Montenegro and Bulgaria in 2006.
In 2007, Generali and the Czech investment group PPF set up Generali PPF Holding (GPH) to combine all of Generali’s and the PPF Group’s insurance assets in the CEE Region. Generali took full control of GPH in 2015 so as to accelerate the successful development of Generali’s activities in Central and Eastern Europe.
At the same time, the holding company’s name was changed to Generali CEE Holding.
The CEE Region is a market of growth and investment. It is a part of the DNA of the Generali Group.