The Human Safety Net honoured with Esa’s “Purpose-Led Sponsoring Cause” Award
04 March 2021
Created by Generali in 2017, the foundation was awarded for its community sponsoring approach, characterized by effective brand activation and positive impact
The Human Safety Net, Generali’s global initiative for unlocking the potential of people living in vulnerable contexts, was honoured by ESA, the European Sponsorship Association, with the prestigious “Purpose-Led Sponsoring Cause” Award for its integrated approach connecting sponsoring activities to community engagement.
A not-for-profit membership association whose mission is to inspire, unite and enhance the sponsorship industry, ESA awarded THSN in the “Purpose-led Sponsorship” category, which honours the best purpose-led partnership or sponsorship that celebrates all forms of diversity, inclusion and Corporate Social Responsibility – from charitable partnerships to women in sport, diversity, and sustainability.
As a movement of people helping people, The Human Safety Net brings together the strengths of non-profit organizations and the private sector, and Generali contributes to increasing its impact by mobilizing the skills and resources of the company’s employees, agents, distribution networks, and clients. Three years after its launch, The Human Safety Net operates in 23 countries collaborating with 48 partner organizations and has reached over 30,000 people, working to support families with young children and integrate refugees through work.
The international jury of ESA awarded The Human Safety Net with the following motivation: “A brave and scalable idea, with great use of sponsorship to complement and accelerate its underlying business purpose. The thinking behind the whole concept was impressive, well-executed and innovative, with strong overall results - a very worthy winner!”